Nicolette V. Beard

What you'll learn:
**Five proven naming strategies match different business goals. Descriptive names offer clarity, suggestive names evoke emotion, arbitrary names (like Kodak) create memorability, foreign language names add depth, and acronyms work only for established brands.
**First impressions form in 7 seconds and directly impact revenue. 77% of B2C customers make purchase decisions based on company name and reputation alone, requiring 5-7 impressions before consumers remember your brand.

Did you know that 43% of all ecommerce traffic originates from Google's organic search results? Despite this remarkable statistic, many online store owners treat search engine optimization as an afterthought rather than a priority. Research shows SEO delivers exceptional return on investment compared to other marketing channels, yet countless ecommerce websites fail to capitalize on this opportunity.

Have you ever wished you could interact directly with an influencer while they showcase a product? Livestream shopping makes that possible. It blends engaging video with real-time interaction, allowing shoppers to instantly chat with hosts and purchase items — a far cry from traditional TV shopping channels.

Your new online store opens up vast opportunities to reach customers worldwide with a seamless shopping experience. But launching is just the beginning — you need a strategic approach to stand out and drive traffic.

You don't get a second chance to make a first impression, which may be a cliché, but every cliche holds a grain of truth. Poor customer service can determine a business's success or failure. With online shoppers, leaving a bad experience behind is as swift as hitting the back button. Among online shoppers, 44 percent of consumers in the United States had stopped shopping with a brand because they received poor customer service.
Customer expectations have never been higher ...

Social commerce is no longer a trend — it's a trillion-dollar reality that shows no signs of slowing. Researchers project the industry to more than double from $570 billion in 2023 to over $1 trillion by 2028, highlighting the massive opportunity for businesses in this space.

Learn the secrets to selling on TikTok, from setting up a shop to engaging with customers and driving sales through creative content.

Understand the trends driving online marketplace growth and how businesses can leverage these platforms to thrive in the digital economy.

Learn how an ecommerce headless CMS boosts scalability, flexibility, and omnichannel content delivery. Discover the benefits of going headless today.

Discover integrated tools and strategies to overcome B2B ecommerce challenges, ensuring seamless operations and improved customer satisfaction.

Running a wine ecommerce business can be a lucrative venture, and here are some ways to help scale your business.

Learn how ecommerce predictive analytics improves ecommerce personalization, marketing, and operational efficiency for increased growth.

Learn how AI in B2B ecommerce supports scalability through predictive analytics, automation, and personalized customer experiences to drive business growth.

Explore top ecommerce CMS platforms that offer flexibility, scalability, and ease of use for your growing online business.

Explore how wholesale ecommerce can enhance your B2B business's efficiency and profitability.